Bright and joyful or soft and understated? A short guide to matching flowers to the person you are celebrating.

Where to begin

At the studio we come back to the same idea again and again: good flowers are mostly good habits. The stems do the hard work, but a little attention at the right moments lets them show off for as long as possible.

Start with the water. Cool, clean water in a scrupulously clean vase gives every stem the best possible chance. Strip any foliage that would sit below the waterline, because leaves left to soak are what turn water cloudy and shorten a bouquet’s life.

A few things we always do

  • Recut every stem on an angle before it goes in water.
  • Change the water fully every two days rather than topping it up.
  • Keep the vase away from heat, draughts and ripening fruit.
  • Remove any bloom that is past its best so the rest last longer.

Seasonal flowers, cut fresh and looked after simply, will always outlast something forced and flown halfway around the world.

Give the arrangement a considered spot, too. Out of direct sun, away from radiators and fruit bowls, and somewhere you will actually walk past and enjoy it. Flowers are happiest cool and noticed.

None of this needs to be fussy. A minute here and there is enough, and the reward is a bouquet that still looks generous a week or more after it arrives.

Gratitude looks good in gentle, generous arrangements. These are the palettes we reach for most often.

Where to begin

At the studio we come back to the same idea again and again: good flowers are mostly good habits. The stems do the hard work, but a little attention at the right moments lets them show off for as long as possible.

Start with the water. Cool, clean water in a scrupulously clean vase gives every stem the best possible chance. Strip any foliage that would sit below the waterline, because leaves left to soak are what turn water cloudy and shorten a bouquet’s life.

A few things we always do

  • Recut every stem on an angle before it goes in water.
  • Change the water fully every two days rather than topping it up.
  • Keep the vase away from heat, draughts and ripening fruit.
  • Remove any bloom that is past its best so the rest last longer.

Seasonal flowers, cut fresh and looked after simply, will always outlast something forced and flown halfway around the world.

Give the arrangement a considered spot, too. Out of direct sun, away from radiators and fruit bowls, and somewhere you will actually walk past and enjoy it. Flowers are happiest cool and noticed.

None of this needs to be fussy. A minute here and there is enough, and the reward is a bouquet that still looks generous a week or more after it arrives.

When words are difficult, flowers can carry the message. A calm, respectful guide to sending sympathy blooms.

Where to begin

At the studio we come back to the same idea again and again: good flowers are mostly good habits. The stems do the hard work, but a little attention at the right moments lets them show off for as long as possible.

Start with the water. Cool, clean water in a scrupulously clean vase gives every stem the best possible chance. Strip any foliage that would sit below the waterline, because leaves left to soak are what turn water cloudy and shorten a bouquet’s life.

A few things we always do

  • Recut every stem on an angle before it goes in water.
  • Change the water fully every two days rather than topping it up.
  • Keep the vase away from heat, draughts and ripening fruit.
  • Remove any bloom that is past its best so the rest last longer.

Seasonal flowers, cut fresh and looked after simply, will always outlast something forced and flown halfway around the world.

Give the arrangement a considered spot, too. Out of direct sun, away from radiators and fruit bowls, and somewhere you will actually walk past and enjoy it. Flowers are happiest cool and noticed.

None of this needs to be fussy. A minute here and there is enough, and the reward is a bouquet that still looks generous a week or more after it arrives.

From first-year freesia to decades of roses, flowers have long marked the years spent together.

Where to begin

At the studio we come back to the same idea again and again: good flowers are mostly good habits. The stems do the hard work, but a little attention at the right moments lets them show off for as long as possible.

Start with the water. Cool, clean water in a scrupulously clean vase gives every stem the best possible chance. Strip any foliage that would sit below the waterline, because leaves left to soak are what turn water cloudy and shorten a bouquet’s life.

A few things we always do

  • Recut every stem on an angle before it goes in water.
  • Change the water fully every two days rather than topping it up.
  • Keep the vase away from heat, draughts and ripening fruit.
  • Remove any bloom that is past its best so the rest last longer.

Seasonal flowers, cut fresh and looked after simply, will always outlast something forced and flown halfway around the world.

Give the arrangement a considered spot, too. Out of direct sun, away from radiators and fruit bowls, and somewhere you will actually walk past and enjoy it. Flowers are happiest cool and noticed.

None of this needs to be fussy. A minute here and there is enough, and the reward is a bouquet that still looks generous a week or more after it arrives.

Muted pinks, buttery yellows and plenty of green. Gentle arrangements for a household that has not slept.

Where to begin

At the studio we come back to the same idea again and again: good flowers are mostly good habits. The stems do the hard work, but a little attention at the right moments lets them show off for as long as possible.

Start with the water. Cool, clean water in a scrupulously clean vase gives every stem the best possible chance. Strip any foliage that would sit below the waterline, because leaves left to soak are what turn water cloudy and shorten a bouquet’s life.

A few things we always do

  • Recut every stem on an angle before it goes in water.
  • Change the water fully every two days rather than topping it up.
  • Keep the vase away from heat, draughts and ripening fruit.
  • Remove any bloom that is past its best so the rest last longer.

Seasonal flowers, cut fresh and looked after simply, will always outlast something forced and flown halfway around the world.

Give the arrangement a considered spot, too. Out of direct sun, away from radiators and fruit bowls, and somewhere you will actually walk past and enjoy it. Flowers are happiest cool and noticed.

None of this needs to be fussy. A minute here and there is enough, and the reward is a bouquet that still looks generous a week or more after it arrives.

The best bouquets often arrive for no reason at all. Here is why a midweek surprise lands so well.

Where to begin

At the studio we come back to the same idea again and again: good flowers are mostly good habits. The stems do the hard work, but a little attention at the right moments lets them show off for as long as possible.

Start with the water. Cool, clean water in a scrupulously clean vase gives every stem the best possible chance. Strip any foliage that would sit below the waterline, because leaves left to soak are what turn water cloudy and shorten a bouquet’s life.

A few things we always do

  • Recut every stem on an angle before it goes in water.
  • Change the water fully every two days rather than topping it up.
  • Keep the vase away from heat, draughts and ripening fruit.
  • Remove any bloom that is past its best so the rest last longer.

Seasonal flowers, cut fresh and looked after simply, will always outlast something forced and flown halfway around the world.

Give the arrangement a considered spot, too. Out of direct sun, away from radiators and fruit bowls, and somewhere you will actually walk past and enjoy it. Flowers are happiest cool and noticed.

None of this needs to be fussy. A minute here and there is enough, and the reward is a bouquet that still looks generous a week or more after it arrives.